Sift is a recipe sharing App, soon available in the App Store. I was working closely with the founders to create a visual identity for the brand, logo and App screens designs. 

Alumoy logo construction

Idea for the Sift logo was to create a hand drawn, organic mark that would refer to “sifting” or “filtering”.

Alumoy logo

We chose a combination of bright yellow and white as the primary colors for the brand to highlight an openness and family-like mood for the App.

Alumoy icon visual

For this project, I designed the UI for Sift iOS app as well as the landing page. 

Alumoy icon visual

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